Yanolja Cloud participated in the panel discussion at the Digital Marketing Summit 2023 held in Samseong-dong, Seoul, Korea on April 4.
Yanolja Cloud is a cloud-based solution company that offers operating solutions in over 60 languages to 30,000 customers across 170 countries. Yanolja Cloud is driving digital transformation in the hospitality and leisure industries and developing a cloud solution ecosystem that caters to the specific needs of its diverse and global customer base. By leveraging the benefits of its Software-as-a-Service (SaaS) model, Yanolja Cloud delivers installation and operational efficiency, enabling its customers to optimize their business processes. Yanolja Cloud’s extensive network of member companies across the globe ensures that the company can develop and provide customized solutions that cater to the unique requirements of each region.
The Digital Marketing Summit (DMS) is a global forum that has been facilitating the exchange of insights, trends, and practical knowledge in the marketing industry since 2016. The 8th DMS, held this year, featured informative sessions that covered various aspects of marketing, including best practice, expert insights, and emerging trends, as well as an opportunity to explore various marketing technologies such as data analytics, artificial intelligence, and digital platforms. Yanolja Cloud is always looking for ways to learn from others, enhance employee’s professional development and share insights with industry leaders. Therefore, Yanolja Cloud was honored to be part of this year’s DMS. In this article, we will take a close look at the panel discussion that took place at the event, featuring Jenny (Jieun) Han, the Global Marketing Team Leader of Yanolja Cloud Korea.
B2B Marketing Insights
In the panel discussion, distinguished B2B marketing professionals representing companies such as Salesforce, HS Ad, and Hanwha Group (who also moderated the session) participated alongside Yanolja Cloud to share their expertise on the current trends and significant advancements in the industry. This exchange of ideas among marketing leaders, who possess extensive experience with the evolving landscape of marketing technology and trends, and are at the forefront of driving change, garnered a high level of interest among the attending marketing professionals in the packed lecture hall.
Jenny, a marketing expert with more than 20 years of experience , explained the importance of building enduring mid-to-long-term relationships with customers instead of solely focusing on short-term, fragmented marketing strategies, and provided practical insights on how this approach was implemented in a real marketing setting. The panel also discussed the marketer’s role as a problem solver and solution provider for customers as they highlighted the value of forming long-term relationships with customers. In response, another panel speaker emphasized the need for marketers to treat customers as partners and collaborate with them to address their issues using the company’s products and services.
Furthermore, Jenny emphasized, “It is crucial to define clear roles and data through individual KPIs instead of setting ambiguous performance indicators under ‘joint sale.’” She added, “After defining ‘lead’ and ‘lead journey’ in consultation with related departments, clear key indicators and auxiliary indicators should be set according to key tasks.”
The Moderator then wrapped up the session by reiterating the importance of comprehensively managing the customer’s entire journey from initial touchpoint, and then building long-term relationships with customers as providers of problem-solving solutions in B2B marketing.
Aim to meet the unique needs of businesses
Jenny also commented that “Yanolja Cloud is developing and providing solutions that cater to the unique needs of each customer through its 12 global member companies and Singapore HQ. Moving forward, we will continue to present the leading solutions to our customers based on our technological capabilities and engage in marketing activities that enhance the overall brand experience.”
Yanolja Cloud is in the business of creating technology that makes it easier for hospitality and leisure properties to transform their business and delight their guests. If you are seeking ways to improve your operational efficiency and grow your business, click on the link below to learn more about how Yanolja Cloud can help your business thrive.